Click on Type on a Path option to access the tool.Click on Type on the control panel (toolbar on top).In the Illustrator program, open or create the object or shape/path on which you want to place the text.Wordmark logo created with Type of Path tool Steps To Access The Tool: Badge logos, shield logos, emblem logos, and insignia logos mostly use this type of text placement style. This tool helps you create wordmarks that are contained in or outside a shape, curved over a semi-circle, or most popularly, sitting on a shield. You can create this path using any of the shapes from the Illustrator’s gallery or draw a custom path according to the need of the design. The Type on a Path tool does exactly what it says: it lets you type words (company name in the case of a logo) along a path you’ve chosen. Type On A Path ToolĪs we try to give personality to a logo through its wordmark, this tool comes in handy when you don’t want the letters to be placed flatly on a surface. We are – specifically – only going to talk about those that’ll be most used and most useful when creating wordmark logos.

Note: Illustrator is a magnificent software and contains a number of typography tricks in its various nooks and corners. With these helpful tools you can add all the character, personality, and emotion you want in your wordmarks. So let’s discuss some awesome typography tools that are at every designer’s disposal, thanks to Adobe Illustrator.

With your business name as your brand logo, you won’t have to work as hard to build brand recognition.

With wordmark logos, you’ve got an added advantage too. Some of the most popular logos in the world are wordmark logos, in fact. Add in some creative styling, spacing, and lettering, and you’ve got yourself a wordmark logo that can be as influential as you want it to be. Where pictorial logos have more features to convey all this information – a logotype only has words.īut we all know how potent words can be. What the brand is, what industry it belongs to, what’s its unique personality. Unlike logos that use pictures, symbols, or icons as their centerpieces, wordmarks only have a typeface to carry all the weight.Ī logo has to communicate your brand’s identity in the first glance. Wordmarks or text-based logos are a form of logo design where a feature of the logo – typography – is amplified and given center stage.

Illustrator typography design